Whether it’s a unionization drive, a contract campaign, or a strike — at whatever stage of the fight — good messaging, strong communications capacity, and a strategic comms plan can make a big difference.

Our team has a history of successfully adapting key organizing principles such as building for a supermajority, worksite structure building methods and ‘framing the choice’ narratives to shift public discourse and win.

We take a bottom-up approach to labor communications. We like to start with rank-and-file workers, learning about their experiences and their stories, and supporting them and staff members in developing and disciplining strategic messages to persuade and activate fellow workers, win allies, project power, and put bad bosses on defense. We also support union communications staff in developing their teams’ capacities and skills.

Our offerings to workers and labor unions include:

• Strategic message development

• Message testing with specific audiences

• Mapping and defeating the bosses’ narrative

• Worker-to-worker persuasion training

• Training workers on how to tell your story publicly

• Assessing current communications capacity and needs

• Developing strategic communications plans

• Making a comprehensive PESO (Paid, Earned, Social and Owned) media plan

• Supporting communications staff Integrating organizing and communications strategy in labor (i.e., organizing-style communications that center rank-and-file union members)

• Press list development and reporter outreach

• Press event coordination

You can read more about our general strategic communications offerings here.