Developing and testing messages that frame a popular fight against a powerful few, we help candidates animate their campaigns with compelling stories that inspire and activate volunteers, persuade voters, drive up turnout, and deflate their opponents’ narratives.

Popular Comms builds upon the team’s experience leading game-changing political organizing in Central Pennsylvania over the past several years—and the organizing and strategic communications training program that guided these campaigns. Our staff have trained, advised, and supported candidates running for local, state, and federal offices.

Our offerings to aligned candidates and electoral campaigns include:

• Strategic message development

• Message testing with specific audiences

• Understanding and navigating the populist moment

• Mapping and defeating the opponent’s narrative

• Editing and ghost-writing campaign materials (e.g., stump speeches, web content, mailers, ads, etc.)

• Voter persuasion training

• Voter turnout training

• Training candidates and surrogates on how to tell your story publicly

• Assessing campaign communications capacity and needs

• Developing strategic communications plans

• Making a comprehensive PESO (Paid, Earned, Social and Owned) media plan

• Supporting communications staff

• Press list development and reporter outreach

• Press event coordination

You can read more about our general strategic communications offerings here.